AI, the climate crisis, geopolitical turmoil — there’s no doubt that the world is becoming increasingly uncertain and unpredictable. But for Latin American executives, uncertainty has long been the only certainty, and that’s proving to be a valuable skill in today’s market, says Cristian Camilo Vergara, LatAm editor of PRODU | MKTG There's one word that seems to be everywhere these days: uncertainty. The global economy appears to be walking a thin and fragile line, and one th

South Africans who are helping to run the global creative industry should make time to go home and share their experiences. That’s the message from Anne Hirsch and Julie Maunder of IDIDTHAT.co Dear South Africans running the global creative industry; By the time you read this, you’re probably deep into another Cannes Lions week. If you’re one of the many South Africans now running agencies or brands abroad, we’d like you to know that your Ouma misses you. So does your mother.

Argentina has long learned to create under pressure, turning economic instability into a catalyst for innovation and creative excellence. Forged by resilience, adaptability and cultural intensity, it consistently delivers ideas that resonate far beyond its borders. The result is a creative economy that continues to outperform expectations and command international attention. Argentina is a country that can be narrated through its epics. Through the great tales of a small gian