Moncler's ‘Warmer Together’ campaign, entered by Wesayhi, has won the Luxury Grand Prix for 2026. The accolade represents a rare success for the island of Malta. ‘Warmer Together’ brings together Hollywood icons Al Pacino and Robert De Niro in a cinematic exploration of friendship, emotional connection and shared warmth. Shot in New York by photographer Platon, the campaign features a series of black-and-white portraits and short-film-style conversations that highlight the du

Many football fans feel that they’re lucky or unlucky, but the followers of Polish team Wisła Kraków can quantify it through their club’s innovative ‘Lucky Fan Index’. The work was created by VML, Warsaw, as the club fought to regain its place in the country’s top league, it has now won the 2026 Cannes Lions Grand Prix for Creative Commerce. The index cross-references every fan’s attendance at Wisla Kraków’s matches with the team’s results — but also individual moments and me

The winner of the Creative Business Transformation Grand Prix for 2026 is ‘The Wedding Rice’, entered by McCann Athens on behalf of Wikifarmer. At its core, the campaign helped Greek farmers tackle an agricultural crisis by leaning into a popular tradition. Farmers were being forced to throw away large volumes of rice which failed to meet tough EU regulatory standards. At the same time, Greeks were buying huge amounts of rice to scatter over brides and grooms at weddings. A s