Fresh from their packed-out Cannes Lions session, Space Isn’t The Future - It’s Your Brief, feted physicist Brian Cox and astronaut Sian Leo Proctor met the Lions Daily News to challenge one of the creative industry’s biggest blind spots: the assumption that space is a distant subject reserved for astronauts, billionaires and science fiction. They were joined by fellow panelist Aarti Holla-Maini, director of the United Nations Office for Outer Space Affairs, and event conveno

“Earned creativity is having a moment, and that’s really exciting. Today, some of the most impactful ideas are designed to earn attention rather than buy it, and I think this is an exciting moment for us as practitioners.” Chris Foster, CEO of Omnicom Public Relations (OPR) sees the 2026 Cannes Lions as an important moment for his sector, with AI the key driver. “In the age of AI, earned media isn’t just influencing people, it’s influencing the systems that people use to get

Horizon Media Holdings president Bob Lord thinks marketers are about to hit “the biggest fundamental pivot that we’ve ever seen in this industry”. “When you think about traditional marketing, you think about the funnel, about brand marketing versus performance marketing. All of that has collapsed,” Lord told Lions Daily News. “The good news is that the technology that is available to us now, as marketers, will allow us to be much more transparent in what we know.” Lord cited