The 4 agencies received their Tributes in the Debussy foyer from Mr. Frank Chikli, Third Deputy of Cannes Mayor alongside Hervé de Clerck,
Dreamleader of ACT Responsible.
recognising and celebrating creativity for Good Causes
McCann New York, McCann Worldgroup Mumbai, TBWA\Santiago Mangada Puno, Philippines, Ogilvy Germany, to receive an ACT Responsible Cannes Tribute 2017 in recognition of their outstanding work supporting good causes.
The ACT Responsible Cannes Tributes is a recognition given through public votes to outstanding works for good causes. These are not awards in the literal sense: they have not been selected by a jury, but have been singled out by the general public. These trophies and certificates act as symbolic tributes to the agencies that have given their talent and creativity to make our world a better place.
Voting took place from June 17th to June 22nd, at the Cannes Lions Exhibition (1 vote = 10 points) as well as online (1 vote = 1 point). It was divided into 4 themes: Education, Planet, Human Rights and Solidarity. The public vote promotes the favorite campaigns and helps increase their visibility.
Over 6.556 votes were cast this year, both on site and online. The 12 Tributes (3 per theme) are:
for State Street Global Advisors
by McCann New York
for Jordan Insurance Company
by Y&R Amman
by VML South Africa
for ABS CBN Lingkod Kapamilya Foundation Inc.
by TBWA\Santiago Mangada Puno
"African Trash Masks"
for Greenpeace Africa
by Advantage Y&R
"20,000 hectares of forest"
for Dirección Nacional de Bomberos
by DDB Uruguay
"There's always room for more adopt"
for World For All
by McCann Worldgroup Mumbai
by SDDB Argentina
"Depression mutilates the mind"
for Ministry of Health Welfare and Sport
by Publicis Amsterdam
"Switch it off"
for Amnesty International
by Ogilvy Germany
"Open your eyes"
for Terre des Femmes
by Grey Dusseldorf
for Amigos for Kids
Out of the 1,180 campaigns identified since June 2016 in the ACT Responsible database, 380 were shortlisted to be part of the exhibition and 93 campaigns were showcased in the exhibition (12 in the Planet theme, 37 in Education, 28 in Solidarity and 16 in Human Rights). The 2017 exhibition gathered work from 72 agencies spreading across 32 countries.