GOOD CAMPAIGNS FOR GOOD
Three joint creative directors of Del Campo Saatchi & Saatchi admit that the company’s former worldwide CCO Pablo Del Campo will be CANADA’s Brad, Germany’s Grabarz & Partner and Brazil’s F&Q Brasil / M&C Saatchi Group and Criativa have received an ACT Responsible Cannes Tribute after receiving majority votes for their humanitarian campaigns in one of four categories: Planet, Human Rights, Education and Solidarity.
The 15th ACT Responsible annual exhibition, Great Ads For Good Causes, opened for a nine-day voting window both online and in the Debussy Foyer.
Grabarz & Patner’s Capuchin Monkey scored highest for Planet; Young Girl & Old Man by Criativa topped the Solidarity category; Brad’s Punch won for Human Rights; and M&C Saatchi’s Dead End campaign received a tribute for Education.
“We showcased 79 amazing campaigns at this exhibition from a shortlist of 440 – but it wasn’t necessarily the best creative that won favourable votes,” ACT Responsible’s Sophie Guerinet said. “Rather it was the agencies that really believed in their work and went one-step further to promote the campaign to as many people as possible.”
Bernard Brochand (second right), member of the French Parliament, president of the District Council of the Pays de Lérins; Frank Chikli (third right), Third Delegate of Cannes City Hall; and ACT Responsible’s Hervé de Clerck (left) presented the tributes on Friday. This followed an official visit by Christina Gallach, the UN’s under-secretary general for communications and public information:
"I can only commend the contribution of ACT Responsible to the role of the UN, by providing awareness and building a network of supporters of its global agenda,” Gallech said.
“By providing visibility to responsible advertising, ACT Responsible enhances the call for action needed to get the global mobilization required to truly transform the world into a better place.”