IN PRINT AND ONLINE

Steven Midttun

Dress better while getting better

US-BASED Redwave is in Cannes to tell brand-owners in the fashion and consumer-health sectors that its "recovery-wear” technology is the future of clothing.

The company has invented a technology that can be infused directly into fabrics to manufacture clothing that is not only comfortable to wear, but that is also able to accelerate the rate at which the body recovers.

Redwave president and founder Steven Midttun says the tech’s application has been so impressive that his company has clinched an agreement with Under Armour, arguably one of the biggest direct investors in sports-wearable tech today.

“Whether you’re a professional athlete, an amateur running in a 5K marathon or just a weekend warrior, if the body has broken down and you’re suffering from chronic pain, you can still look good while recovering,” Midtunn said.

The far-infrared (FIR) technology used in Redwave clothing is mixed with bioceramic material, which is known for its therapeutic benefits when used in hip-replacement surgery and dental implants. By infusing that combination into a fabric’s ink, the resulting garment is able enhance the recovery process.

Pending the appropriate regulatory approvals, Redwave’s future plans include incorporating its technology into bedding products, such as mattresses.

CONTACT THE SALES TEAM

Jerry Odlin, Sales Director

jodlin@boutiqueeditions.com

T : +44 7768 860 417

Boutique Editions Ltd.

117 Waterloo Road

London

SE1 8UL

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