Sarah Watson, BBH New York (left); Lucy-Anne Ronayne, Havas London; Diana Triana, JWT Colombia;

Lauren Smith, TBWA\Media Arts Lab, US;  Ulrike Plotniece, DDB Latvia; Carrie Dunn, 72andsunny; Natasha Romariz Maasri, O&M Brazil; Marina Cuesta, Dieste, US; and Scarlett Montanaro, Anologfolk, UK


See It Be It… done it!

PARTICIPANTS in the Cannes Lions See It Be It female creative leadership programme celebrated the end of the four-day event on Wednesday night.

Fourteen “high-potential creative women” joined this years programme, invited to Cannes Lions for an exclusive programme of talks, jury room access and mentoring.

The programme was set up three years ago in response to “the dramatic lack of female creative leaders attending Cannes”, said See It Be It Ambassador for 2016, Sarah Watson, chief strategy office, BBH New York. “Access and exposure are a huge part of the path to leadership. If you can’t ‘see’ the sort of leader that you might become, the less likely you are to ‘be it’. The programme puts 14 hand-picked future leaders, from all over the world and the industry, right into the powerful epicenter of the Cannes experience.” She added: “It is the very best of Cannes laid on exclusively for those who the industry needs most.”

When the initiative began in 2014, a handful of delegates were picked through word-of-mouth; but in its first three years it has developed considerably. “This year we had 500 applicants from all over the world,” Watson said. “The lack of female creative leadership has become much more widely acknowledged, and it is now about the speed of action and change. The See It Be It class of 2016 are only 14 but with the power of the very best of Cannes behind them, their impact will reverberate around the world.”


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June 24 | Special Report