IN PRINT AND ONLINE

Gwyneth Paltrow

‘All I can be is my authentic self’

IT WAS Gwyneth Paltrow’s mother Blythe Danner who said people don’t like her daughter because they’re jealous. BBC HARDtalk’s live recording of Stephen Sackur Interviews Gwyneth Paltrow, was a lesson in the comparison trap – how to enjoy (and not envy) the success of others.

Paltrow’s success has escalated far beyond her Oscar-win in 1999. Now a business mogul behind multi-million dollar lifestyle brand Goop, Paltrow confirmed that her acting career has been seconded.

 

“At this point I’m focused on scaling the business and raising my children,” Paltrow said. “I think women do have different chapters or seasons in their lives – I’m glad I was brave enough to pivot and follow a passion.”

 

Paltrow’s entrepreneurial swipe online has proved a turbulent experience. Her exclusive tips as a lifestyle guru have been so divisive that in one week in May 2013 she was People’s World’s Most Beautiful Woman and Star’s Most-hated Celebrity.

 

Paltrow defended Goop as a brand that values family, good food, wellness and non-toxic beauty and appeared unfazed by criticism that the website publishes ‘airy online pronouncements from Planet Wealth’:

 

“We have a range of price points on the website – it’s an easy criticism to make,” Paltrow said – with a nod to how she has made an art of capitalising on the public’s tendency to mock her by reverse trolling with exorbitant gift offerings. In the first sex issue of the Goop newsletter, the site offered a 24-carot-gold dildo for just  $15,000.

 

“We want to help people make interesting choices and we do look for products that will create a reaction,” she said. “This is my path; I think everybody has different, contrary aspects in their lives – all I can be is my authentic self.”

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June 23 | Seminar Report